Hi guys, I hope you are doing well. So today we will discuss What is SEO and How Does It Work for business. If you own a business and want to attract more customers, you need to be present online. And if your business is online, it must be visible online to the people who could be interested in your business. This can’t happen without SEO. Around 53% of online traffic comes from organic searches. This is why your website should be search-engine friendly. Read this blog till the end to know what is search engine optimization and how it helps online business.
What is SEO and How Does It Work for Businesses?
SEO (Search Engine Optimization) is the process of optimizing your website so it ranks higher on search engines like Google when people search for topics, products, or services related to your business.
In simple words, SEO helps more people find your website for free when they search on Google.
If you want to know about seo, read this informative blog: 100+ SEO Glossary Terms
How SEO Works in Digital Marketing
Now that you know what is SEO in digital marketing and how it helps online businesses, let’s talk about how SEO works in digital marketing.
When you use an SEO strategy, you make changes to your website, so it shows up in SERPs when people search for things related to your business. You also tell search engines like Google and Yahoo about your website so they can include it in their results.
Let’s see the top features of SEO in digital marketing.
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Who is your audience
Your audience is the certain group of people who are trying to reach that have similar interests and backgrounds. They are the ones who you want to attract to your business. After you figure out your target audience, there are a lot of things to do like where to put ads, how to talk to customers, and what products to make so knowing your audience is very important in SEO.
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Search Intent
When people search online, they are usually looking for something specific. This is called searcher intent or why they are searching. There are four types of search intent:
- Informational intent
- Transactional intent
- Navigational intent
- Commercial intent
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Keywords
SEO is not complete without keywords. Keywords are the exact words and phrases that people type into search engines when they are searching for something online. For instance, you sell running shoes and people are searching for “running shoes” or “Jogging shoes”. If your website includes this keyword, your website has more chances to show up.
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Content
High-quality and relevant content is a cornerstone of effectiveness. Content is everything on your website like words, pictures, and videos. You can make all these things better with an SEO marketing strategy. Even if you have the best product or service to offer, but you have poor content on your website then it can drive away your audience.
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Backlinks
Backlinks are the links you create to link your website with another one. It’s best to have as many backlinks as you can because it shows Google that you are a reliable brand on a particular topic. It gives a vote of confidence.
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Schema
Schema is more actively used in search engine optimization (SEO) these days because it helps search engines to understand your website better. Schema uses special code to give search engines more information about what is on your site. In other words, it’s like speaking their language to help them help you.
SEO Tips for Small Businesses
Here are some SEO tips for small businesses.
- SEO is not just about Google:
While it’s super important to have a good presence on Google, you should not forget about other platforms like Amazon, Yelp, Reddit, YouTube, and Instagram. Note that each platform has its SEO strategy, so you should focus your efforts where your audience is most likely to be.
- SEO takes time:
SEO is effective, but it is not instant. The entire process can take at least six months to see results, especially if you’re just starting out or building a new website. Remember that seo marketing is an ongoing process and it gets better over time.
- Right keywords:
You must plan your content around keywords that are relevant to your business. You can use tools like Ahrefs, SemRush, BuzzSumo, and AnswerThePublic to pick the best keywords for your content.
- Right for people, not for search engines:
Creating content is not enough, you must create high-quality and engaging content that your audience wants to read. Make sure to answer common questions related to your business and provide solutions to their problems. Besides, it’s not good to stop your content with irrelevant keywords as it can hurt search visibility.
- Don’t ignore local search:
You should target local searches as it can be a big win for small businesses. Nearly half of all Google searches have local intent where many people visit stores within 5 miles of their location. Therefore, don’t delay to claim your Google business speech and include your city or state in your keywords to attract local customers.
Summing Up
If you have applied organic search tricks, you must measure some metrics to track overall SEO performance. Different metrics like time spent on the page, engagement rate, click-through rate, domain authority, and ROI help you analyze the success of the SEO process.
If you have just started your business or launched your website and have no experience in SEO, you can ask for a helping hand. Hiring SEO professionals can help you achieve higher
